The hyperbook proves he be the future of books?
How to reconcile new technology and traditional reading? How to ensure that technological change lives in perfect harmony with the cultural treasure that is the book as object? The solution is it that the technology interferes discreetly and indirectly in the traditional object that is the book? We will focus our study by drawing on the concept of the new book by J. Attali, a book that some are already calling "hyperbook": "The meaning of things."
1) The book should it evolve?
The book is a magical object, a treasure passed down from generation to generation, a secret passage to escape freely. The subject book is a real marvel: he sleeps on a few sheets of paper a set of letters, words, sentences, who assembled, we can embark on a journey that we know of no destination, our greatest pleasure. Even today, it seems inconceivable to be without this book or object to see mutate into another object. The prototype e-book does not convince that geeks. So the solution is to keep all the attachment worn by players at the right traditional book ... by trying to provide value-added does not alter the structure. But the previous question to ask is this: Should the book change or why the book should it evolve? Indeed, have you ever seen someone complain about a book (except as regards its content)? Are not you surprised to see so many people still read with pleasure a book on a park bench or in the secret garden, partitioned in his room? It therefore finds that the pleasure is there. The reader asks nothing else: he takes pleasure in reading and this is essential. But then, why the book should evolve if all goes well in the brave new world wonder I candidly? You will argue that we can do better, that pleasure can be increased while maintaining the full and original qualities of the original book as object. Well, I'll acquiesce, but like any marketing speak, I'm afraid it creates a new need ... which obviously had no need.
2) The hyperbook: a marketing concept?
We have just seen, the book does not need to evolve. But we always want to do better ... Instead, publishers want to regain market share ... But let's be less critical: we want to give more value to the book-object by providing real value and thus might attract new readers. Either, but I am not convinced not. So why start such a book now? The book situation is not the best: there are fewer and fewer readers of literature (but what does the literature ...). However, editorial diversity has never been greater. So every reader will rejoice that this oversupply is so many doors open to the many treasures of the language that they can share feelings and sometimes ... sensations! But who is destined to hyperbook: these players believe in this crowd of players who leave gradually or literature to all those people who do not read (literature)? To all of you will answer on a commercial tone. For it is indeed a trade: open the book by giving it more space. Technically, but without going into details, it is an interactive book by means of mobile phones, the Internet and the Flashcode. With this, we can access more content. But why not add the content directly in the book because we want to add multimedia and interactivity. But then the hyperbook no longer a book. At least, he does not deserve to be called book with whatever prefix or suffix whatsoever. No, because the book is synonymous with escape and I do not want to be guided or directed in my escape. An escape can reach this freedom. And I do not want a probation, let alone driven.
3) Can we expand to greater evasion evasion?
Returning to the concept of books. A book is an object that allows us to escape, to ramble, to wander, get lost often to our delight. Each book is perceived differently by each of us, the fruit of our personal histories, our knowledge, our culture, our resentments. In short, a book found himself personally (but also shares, of course). So why would we want to say more on this subject? Why give to other forms of literature? The literature can be married in multimedia? I think not. Nothing is stronger than the power of words. Obviously, the music also provides an escape, the images give us the ability to dream. But then comes the real question: can we combine literary escape and evasion musical? Delicate and difficult to answer. Difficult to answer because every answer is different for each individual as we are. Some are more sensitive to music, others to the power of words. Which would examine the possible difference between hearing culture and visual culture. Ah! that the subject is interesting, I hope that some philosophers, psychologists and other experts qualified to respond with reliable and valid arguments will focus on the issue as the issues, we have seen, are important.
Thus, the challenge taken up by Jacques Attali with this new book addresses various objectives: to examine "the book can it evolve?" Make a buzz marketing (oh when "attack" the book what strong reactions we can have!) test this new concept on the public.
I do not think one can speak of hyperbook. Subject hyperculturel suit me all better. Indeed, this new object is based on the true object-book, but it exceeds so widely, it appears to other cultures. Talking hyperbook lead me to consider this item as a reading guide. Then I was told to do without these schedules which consist of only a few logos printed, but they alter my view freedom of the book, its wealth, even if here is the author himself, who wants to lead us to more content. That is why I am not against this idea in principle, but that this object is called object hyperculturel. This object and combines diverse cultures: culture and visual culture today hearing tomorrow may be added culture olfactory Culture touch and taste culture. An idea that will surely dig the industrial most advanced.
Do not tell me hyperbook, but this "new cultural object that blends cultures" ... with varying degrees of success and above all ... which has no interest ... in the current state of development. Personal opinion.
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